
Steven Spielberg might be a fan of Carl’s Jr. burgers, but he doesn’t want his name attached to them.
The fast food giant announced on Twitter Monday that it planned to rename their Charbroiled Sliders to “Spielburgers” as a tribute to the director and his virtual reality-infused movie “Ready Player One” set to hit theaters March 29.
The chain restaurant tweeted the news and added, “@StevenSpielberg hasn’t signed off yet, but we’re pretty sure he’ll be down with it.”
https://twitter.com/CarlsJr/status/978253988142358530
Well, unfortunately for the company, that is certainly not the case. Spielberg filmed a video that was posted to the Twitter account of Amblin Entertainment, Spielberg’s production company, as an official response to the marketing idea.
“Hey there. It’s recently come to my attention that Carl’s Jr. wants to rename their Charbroiled Sliders ‘Spielburgers,’” he said. “They’re pretty good, but I’m passing. Cease and desist. You can’t do it. Sorry guys.”
https://twitter.com/AmblinEnt/status/978732170788286464
Taking a more optimistic view of the situation, Carl’s Jr. chose to focus on Spielberg saying the burgers taste “pretty good.”
Related Stories
VIP+Cloud Adoption Key to Media Business Exploiting AI

As Grammy Voting Begins, the Recording Academy Has Added More Than 3,000 Female Voters in Five Years
OMG Spielberg likes our Charbroiled Sliders! (He's not down with #SpielBurgers but we're fine with that) #Sliders #ReadyPlayerOne https://t.co/PYtiY7rT8U
— Carl’s Jr. (@CarlsJr) March 27, 2018
The burger franchise does have a promotional partnership with “Ready Player One.” However, Warner Bros Pictures made sure to clarify “Spielburgers” are not allowed. The production company wrote on Twitter, “@CarlsJr Appreciate the #ReadyPlayerOne love but this is not approved.”
.@CarlsJr Appreciate the #ReadyPlayerOne love but this is not approved. https://t.co/utSVlmt5aj
— Warner Bros. Pictures (@wbpictures) March 26, 2018
Before Spielberg’s response, Carl’s Jr. posted multiple tweets and videos aimed directly at Spielberg, and even journeyed to Amblin Entertainment’s studio lot and the “Ready Player One” premiere to try to show the legendary director the burgers.
Of course, the entire saga could have been a planned promotional stunt between Warner Bros. and Carl’s Jr., but in any case, it looks like the “Spielburgers” plan has ended — for now.
Read More About:
Jump to CommentsMore from Variety

Meta Announces Ban on Russian State Media, Citing Deceptive Influence Operations

‘Beetlejuice Beetlejuice’ Success Doesn’t Downplay Risky Reboots Coming to Theaters

Australia Proposing to Ban Children From Social Media, Joins Wave of Asian Government Crackdowns on Platforms

Annapurna-Remedy Deal Is Smart Solution to Gaming’s Funding Woes
Most Popular
Luke Bryan Reacts to Beyoncé’s CMA Awards Snub: ‘If You’re Gonna Make Country Albums, Come Into Our World and Be Country With…

Donald Glover Cancels 2024 Childish Gambino Tour Dates After Hospitalization: ‘I Have Surgery Scheduled and Need Time Out to Heal’

‘Joker 2’ Ending: Was That a ‘Dark Knight’ Connection? Explaining What’s Next for Joaquin Phoenix’s Joker

‘Love Is Blind' Creator Reveals Why They Didn’t Follow Leo and Brittany After Pods, if They'll Be at Reunion (EXCLUSIVE)

Rosie O'Donnell on Becoming a 'Big Sister' to the Menendez Brothers, Believes They Could Be Released From Prison in the ‘Next 30 Days’

‘That ’90s Show’ Canceled After Two Seasons on Netflix, Kurtwood Smith Says: ‘We Will Shop the Show’

Coldplay’s Chris Martin Says Playing With Michael J. Fox at Glastonbury Was ‘So Trippy’: ‘Like Being 7 and Being in Heaven…

Why Critically Panned ‘Joker 2’ Could Still Be in the Awards Race for Lady Gaga and Joaquin Phoenix

Dakota Fanning Got Asked ‘Super-Inappropriate Questions’ as a Child Actor Like ‘How Could You Have Any Friends?’ and Can ‘You Avoid Being a Tabloid…

Charli XCX Reveals Features for ‘Brat’ Remix Album Include Ariana Grande, Julian Casablancas, Tinashe and More

Must Read
- Film
COVER | Sebastian Stan Tells All: Becoming Donald Trump and Starring in 2024’s Most Controversial Movie
By Andrew Wallenstein 2 weeks
- TV
Menendez Family Slams Netflix’s ‘Monsters’ as ‘Grotesque’ and ‘Riddled With Mistruths’: ‘The Character Assassination of Erik and Lyke Is Repulsive…

- TV
‘Yellowstone’ Season 5 Part 2 to Air on CBS After Paramount Network Debut

- TV
50 Cent Sets Diddy Abuse Allegations Docuseries at Netflix: ‘It’s a Complex Narrative Spanning Decades’ (EXCLUSIVE)

- Shopping
‘Deadpool & Wolverine’ Sets Digital and Blu-ray/DVD Release Dates

Sign Up for Variety Newsletters
By providing your information, you agree to our Terms of Use and our Privacy Policy.We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.Variety Confidential
ncG1vNJzZmiukae2psDYZ5qopV9nfXKEjp%2BgpaVfo7K4v46sq56ulaN6tLzInqObnaKceqSt0aWqZqKiYsCxtcSlma6ql5q%2FtHmQa2drb2NshXiDjg%3D%3D