UPDATED, 4:30 PM ET: An announcement put out Wednesday by Business Wire, a service that distributes press releases on behalf of clients, about a purported new bid for Paramount Global was withdrawn later in the day.

A press release carried by Business Wire at 9:05 a.m. ET Wednesday from a company identified as “Apex Capital Trust” — described as “a conglomerate of financial institutions and financial services providers” — said Apex had submitted a rival bid for Paramount Global for “up to $43 billion.”

However, at about 3 p.m. ET, Business Wire issued a “kill” request for the press release and removed it from the service, raising questions about its authenticity. Reps for Business Wire did not respond to a request for comment. A PR rep for “Apex Capital Trust” included in the release did not respond to a request for comment.

Related Stories

Illustration of a digital brain surrounded by film festival awards laurels VIP+

What Film Fund From AI Startup Runway Means for Content’s Future

grammy nominations 2025 beyonce taylor swift chappell roan billie eilish

Grammy Nominations Predictions: Beyoncé, Billie Eilish, Chappell Roan and Taylor Swift Will Vie in Top Categories

The now-retracted press release came nearly a month after Paramount Global and Skydance, David Ellison’s smaller media and production company, announced a two-part transaction that would result in Skydance buying out Shari Redstone’s National Amusements Inc. and then merging with Paramount, whose properties include CBS, Paramount Pictures, Showtime/MTV Entertainment Studios and Paramount Media Networks. Skydance’s buyout of NAI and Paramount is backed by RedBird Capital Partners and Oracle billionaire Larry Ellison (David’s father).

Popular on Variety

Under a “go-shop” provision in that agreement, Paramount Global has the right to solicit a better offer in a 45-day window, which expires 11:59 p.m. ET on Aug. 21. If Paramount opts to go with a rival bid, the company would need to pay a $400 million breakup fee to the Skydance investor group.

The press release distributed by Business Wire quoted Tatiana Logan, identified as “general counsel for Apex Trust.”

According to an earlier report by Bloomberg, Logan said in an emailed statement that the purported offer was superior to the Skydance deal and contingent on Paramount not selling off any of its subsidiaries. “We are prepared to provide all necessary documentation for comprehensive due diligence,” Logan wrote, according to Bloomberg. “Like most other trusts, Apex Capital Trust is not public facing.”

Subsequently, Bloomberg, in an update time-stamped 5:54 p.m. ET, said it retracted headlines and stories published on July 31 “originally based on a Business Wire release related to Apex Capital Trust and Paramount Global after Business Wire took down the release without an explanation.”

Similarly, Reuters said it was “withdrawing” its story (headlined “Apex Capital Trust submits bid to acquire Paramount Global for up to $43 billion”) “pending further investigation about the legitimacy of the bid.” In a follow-up story, Reuters reported that “parties involved in evaluating offers for Paramount Global have raised questions about the legitimacy of Apex Capital Trust’s bid for the company.” According to the article, Steven Weiss of Rubenstein Public Relations, whose name and contact appeared on Apex Capital Trust’s press release announcing the offer, told the news outlet Wednesday morning via email, “Yes, this is real.” However, Reuters said it was “unable to independently establish the existence of Apex or its unnamed subsidiaries.”

Shares of Paramount Global closed up 1.6% Wednesday, to $11.42/share. The stock was down as much as 0.9% in after-hours trading.

RELATED: Edgar Bronfman Jr. Evaluating Potential Bid for Paramount Global to Counter Skydance Deal

Read More About:

Jump to Comments

More from Variety

Most Popular

Must Read

Sign Up for Variety Newsletters

By providing your information, you agree to our Terms of Use and our Privacy Policy.We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Variety Confidential

A Variety and iHeartRadio Podcast

ncG1vNJzZmiukae2psDYZ5qopV9nfXOAjpugs2eemsS0e8CpnLFlZGh6o7XLpaCopl2XtqV5z5qpmqWfqru1ecGrnJqjpaV6p7HEZqqksZSWu6SxjGppbG5gbn54fZVo